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    The Media of Mass Communication
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    Exam 4: Print
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    Which Term Is Used to Describe a Tool to Determine
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Which Term Is Used to Describe a Tool to Determine

Question 71

Question 71

Multiple Choice

Which term is used to describe a tool to determine the cost effectiveness of different media?


A) CPM
B) PPM
C) CTU
D) RUM
E) CPT

Correct Answer:

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