Companies Facing an Online Crisis from Negative Information Spreading on the Internet

Companies facing an online crisis from negative information spreading on the Internet should do which of the following?

A) ignore the press and communicate directly with the public using the web and social media
B) say no more than is absolutely necessary because anything your say will just help spread the negative information
C) track the blogosphere and social media to see what people are saying about your company or organizations
D) take their time in responding so that they are certain they are sending out just the right message

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