The following is an excerpt from a business plan:
Cake Walk is an upscale new bakery whose baked goods reflect what's happening in the news today. For example, during Oscar week, our windows will show cakes of the nominees for Best Actor and Best Actress. During Super Bowl week, we'll offer baked football-oriented treats, such as football-shaped cookies and cupcakes, and we'll offer edible cake jerseys of the competing teams. The principals of Cake Walk will be Francesca Miller, who has run a successful New York City bakery for more than ten years, and her business partner Daryce Livingston, a Wharton-educated MBA who has worked at a major Manhattan investment firm since 2004. The firm is organized as a partnership between Miller and Livingston.

\begin{array} { | l | l | } \hline\text { Strengths } & \text { Weaknesses } \\\text { - Excellent location } & -\text { Product prices will be higher than } \\\text { - Superb product by a well-known } & \text { those of similar products sold at } \\\text { baker } & \text { supermarkets. } \\\text { - Strong media presence by the } & -\text { High rent required for downtown } \\\text { principals }&\text { location creates large overhead. }\\\hlineOpportunities&Threats\\- \text{There is no other bakery within a five-mile radius.}&- \text{Cakes and other confections are a}\\- \text{National market trends show a consistent 10 \%}& \text{luxury good; possible downturns in the}\\ \text{increase yearly in consumers choosing} &\text{economy mean that consumers may give}\\\text{to purchase from a bakery rather than a mass}&\text{up freshly baked cakes before they give}\\ \text{producer such as a supermarket.}&\text{up other items.}\\&- \text{The success of Cake Walk may}\\& \text{quickly cause other competitors to open}\\& \text{up shops in the same vicinity.}\\\hline\end{array}

In which section of Cake Walk's business plan would this information be found? Explain.

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