Holt Tractor Company Needs a New Strategic Plan as a Result

Holt Tractor Company needs a new strategic plan as a result of losing market share to other farm equipment companies.A management team at the firm is following the steps of the strategic management process.So far,the team has evaluated the firm's internal and external strengths.What is the next step in the strategic management process?

A) evaluating the strategic plan
B) choose specific strategies
C) formulating a new business direction
D) decide on strategic goals

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