Word of Mouth Is Not Particularly Powerful When the Consumer

Q16: Your mother is an example of a

Q17: Legitimate power refers to:<br>A) the ability to

Q18: Communicating with a friend via AIM or

Q19: The online community characteristic of _ specifies

Q20: _ is the extent to which an

Q22: Online communities develop their own cultures.

Q23: A vertical network:<br>A) centers on some common

Q24: Not all social communities have influencers.

Q25: Core ties and significant ties are synonymous,describing

Q26: A social contract:<br>A) centers on some common