Multiple Choice
When BMW identified segments such as "upper liberals" (socially conscious) ,"post moderns" (individualistic) ,"upper conservatives" (traditional thinkers) ,and "modern mainstream" (familyoriented) ,________ segmentation is being used.
A) geographic
B) demographic
C) psychographic
D) benefit
E) behavioral
Correct Answer:
Verified
Correct Answer:
Verified
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