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Casey Just Learned That a Competitor to His Fast-Food Restaurant

Question 65

Multiple Choice

Casey just learned that a competitor to his fast-food restaurant is opening up.Casey responds by revising his menu to include more ethnic specialties and starts a customer loyalty club that gives free drinks for every five visits.This is an example of which of the following?


A) a marketing plan
B) a pivot
C) a small failure
D) an over reaction

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