Alice Picks Up a Package of Security Software and Reviews

Alice picks up a package of security software and reviews the back cover.On it, it lists various features and compares the software's performance against its competitors, relative to those features.The result is a matrix of xs and the software has more xs than its competitors.This approach to CVP demonstrates which of the following?

A) all-benefits approach
B) points-of-difference approach
C) point-summary approach
D) competitive assessment approach

Correct Answer:

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