Alice Has Always Used Hablar Cell Phones

Alice has always used Hablar cell phones. She is very comfortable with the user interface of Hablar phones. Even though she would like to buy a smartphone of a different brand, she is reluctant to get one because of the effort and time it would take for her to get acquainted with a different user interface. In the context of switching behavior, Alice is primarily worried about _____.

A) transactional switching costs
B) financial switching costs
C) procedural switching costs
D) relational switching costs

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