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Jumbo Ring-O, a Company That Produces Cereal Product, Changed the Colors

Question 88

Multiple Choice

Jumbo Ring-O, a company that produces cereal product, changed the colors of its packaging box from dark brown to a bright red with yellow highlights in order to attract more consumers, usually children between age group of four to twelve years old. Which of the following factors was used by Jumbo Ring-O to improve its sale?


A) Contrasting stimuli
B) Size of stimuli
C) Intensity of stimuli
D) Surprising stimuli

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