Scenario: Chuck Praeger, Global Entrepreneur

Scenario: Chuck Praeger, Global Entrepreneur
Chuck Praeger has made a name for himself by selling high-quality golf equipment to customers in Europe. He would like to expand his business into the Pacific Rim countries and has therefore, begun making inquiries into potential distributors.
-Chuck believes that his business has grown because of his personal involvement in every step of the way.What advice do you offer Chuck as he continues to expand his business in new Asian markets?

A) Contact distributors directly to avoid misunderstandings that can arise when using third-party contacts.
B) Always stick to corporate settings when doing business to avoid misunderstandings that can arise in less formal environments.
C) Protect your interests by insisting on detailed contracts from the start.
D) Use proper intermediaries as required in Pacific Rim nations.

Correct Answer:

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