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What Does One Outdoor Gross Rating Point (GRP)mean

Question 84

Multiple Choice

What does one outdoor gross rating point (GRP) mean? 


A)  reaching 1 percent of the population in a particular market a single time 
B)  reaching 1 percent of the population 100 percent of the time 
C)  reaching 10 percent of the population in a particular market a single time 
D)  reaching 100 percent of the population in a particular market a single time 
E)  reaching 100 percent of the population in a particular market multiple times

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