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    Exam 17: Measuring Ad Message Effectiveness
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    When Using Eye Tracking Methodology,what Information Is Captures in a Scanpath
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When Using Eye Tracking Methodology,what Information Is Captures in a Scanpath

Question 98

Question 98

Multiple Choice

When using eye tracking methodology,what information is captures in a scanpath and labeled on the ad being studied? 


A)  eye gaze pauses 
B)  direction of movement 
C)  length of time 
D)  sequence elements 
E)  All of these are correct.

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