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    Exam 17: Measuring Ad Message Effectiveness
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    According to Eye Tracking Methodology,a ______ Occurs When the Eye
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According to Eye Tracking Methodology,a ______ Occurs When the Eye

Question 90

Question 90

Multiple Choice

According to eye tracking methodology,a ______ occurs when the eye gaze moves to another position.


A)  fixation 
B)  scanpath 
C)  sequence 
D)  reaction 
E)  saccade

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