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    Exam 12: Traditional Ad Media
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    Which Is NOT a Relative Advantage of Television Advertising
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Which Is NOT a Relative Advantage of Television Advertising

Question 64

Question 64

Multiple Choice

Which is NOT a relative advantage of television advertising? 


A)  one-on-one reach 
B)  low absolute cost 
C)  ability to demonstrate a product in use 
D)  ability to generate excitement 
E)  intrusion value

Correct Answer:

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