Multiple Choice
Sunshield is a new line of sunglasses that boasts lenses that grow progressively darker with increasing sunlight.Other brands have this same type of lens,but Sunshield is the first to make the claim that its product helps prevent sun lines and aging of skin.What type of creative advertising style is described here?
A) resonance
B) preemptive
C) unique selling proposition
D) brand image
E) positioning
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Compare and contrast corporate image advertising and
Q2: Explain the six alternative creative strategies.For each
Q3: Which creative style does not focus on
Q4: Which of the following is a criticism
Q5: The resonance creative style is most appropriate
Q7: Enjoying life and receiving pleasure are fundamental
Q8: Advertisements containing functional-only appeals are more effective
Q9: In the terms of the MECCAS model,an
Q10: Those performing the "creative" function in the
Q11: _ involves in-depth,one-on-one interviews that typically last