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Especially During Holiday Seasons,advertisers Can Get People to Care About

Question 38

Multiple Choice

Especially during holiday seasons,advertisers can get people to care about their brands by appealing to _____ that are relevant to the product category in which the advertised brand competes.


A)  benefits 
B)  emotions 
C)  motivations 
D)  rational thoughts 
E)  behaviors

Correct Answer:

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