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A Company Makes Packaged Juices for the Canadian Market, and Different

Question 66

Multiple Choice

A company makes packaged juices for the Canadian market, and different flavours are developed for specific regions.In this case, the segmentation approach used by the company is:


A) geographic segmentation.
B) benefit segmentation.
C) demographic segmentation.
D) occasion segmentation.
E) psychographic segmentation.

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