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Joss Bought a Refrigerator

Question 38

Multiple Choice

Joss bought a refrigerator.The refrigerator came with a warranty, free delivery, and free after-sales service.In this scenario, the warranty, free delivery, and after-sales service constitute the:


A) augmented product.
B) product mix.
C) customer lifetime value.
D) brand quality.
E) core customer value.

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