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Scenario: Wang's Techno Toys

Question 10

Multiple Choice

Scenario: Wang's Techno Toys
Ann Wang has been successfully running Wang's Techno Toys that sells high-tech toys in the domestic market. Continually increasing and stiff competition at home has now forced Wang's Techno Toys to enter international markets through direct exports.
-Which of the following occurs when a company sells its products to buyers in a target market without going through intermediary companies?


A) direct export
B) indirect export
C) contract manufacturing
D) licensing

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