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Scenario: Indy Bats, LLC

Question 9

Multiple Choice

Scenario: Indy Bats, LLC
Indy Bats, LLC is looking for new markets. Matt Johnson has been appointed head of a special task force that has been given the responsibility of identifying new markets for the company's products. The company is especially interested in exploring emerging economies.
-If Matt wants to estimate an emerging market's spending capacity, he should focus on the ________.


A) population in the middle class
B) need for consumer products
C) demand for consumer and industrial products
D) population in all socio-economic classes

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