Scenario: BetsyPurses.com Betsy Franklin, a Young Entrepreneur from Philadelphia, Started Her Hand-Crocheted

Scenario: BetsyPurses.com
Betsy Franklin, a young entrepreneur from Philadelphia, started her hand-crocheted purse business seven years ago. Betsy's business has since thrived and employs 150 people. Most of Betsy's business is within the United States with an occasional international order. But Betsy now wants to make a concerted effort to grow international sales, and is designing her Web site to attract more customers located abroad. Betsy is meeting with Bob Rufus, a Web site designer, for help with the project.
-For the past seven years, Betsy's business telephone number has been 1-800-4purses (1-800-478-7737) . For her international markets, Betsy may want to do all of the following EXCEPT ________.

A) keep the same toll-free phone number domestically to avoid confusing U.S. customers
B) launch toll-free phone numbers in each national market because the 1-800 system is unique to the United States
C) keep using the number 4 because it is considered lucky in Chinese-speaking cultures
D) include the numbers 8 and 9 because they signal prosperity in Chinese-speaking cultures

Correct Answer:

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