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    Management Information Systems Study Set 2
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    Exam 11: Business Intelligence and Knowledge Management
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    By Compiling Billions of Consumer Clickstreams and Creating Behavioral Models,companies
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By Compiling Billions of Consumer Clickstreams and Creating Behavioral Models,companies

Question 18

Question 18

True/False

By compiling billions of consumer clickstreams and creating behavioral models,companies can determine individual consumers' interests from the sites they visited.

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