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Eco-Adventure Gear Is a Well-Respected Apparel Company

Question 99

Multiple Choice

Eco-Adventure Gear is a well-respected apparel company. For over 50 years it has produced high-quality, durable products at a relatively high price point. Customers are willing to pay a premium for its wares because of the company's commitment to quality and its history of providing effective customer service. The company's headquarters are located at the base of a mountain range, and once a month the CEO closes the office for two days and leads the staff on a rock climbing trip. Since the company attracts outdoorsy types, nearly all the employees join in on these voluntary trips. Employees are proud to say they work at Eco-Adventure and rarely quit. Eco-Adventure Gear is demonstrating the advantages associated with which type of culture?


A) weak
B) ritual
C) strong
D) physical
E) observable

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