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    Marketing Research Study Set 2
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    Exam 5: Qualitative Research
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    A Written Outline That Describes the Topics to Be Covered
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A Written Outline That Describes the Topics to Be Covered

Question 13

Question 13

Multiple Choice

A written outline that describes the topics to be covered in a focus group is called a(n) ____________.


A) discussion guide
B) moderator's note
C) survey
D) debriefing

Correct Answer:

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