Identify the Correct Statement About the Benefit Segmentation Approach

Identify the correct statement about the benefit segmentation approach.

A) It divides markets on differences in consumer lifestyles.
B) Generally, benefit segmentation follows a post hoc model.
C) It combines not only the person and the situation but also other important segmentation bases.
D) It identifies specific households in a market by focusing on local neighborhood geography.
E) It attempts to measure consumer value systems and consumers' perceptions of various brands in a product class.

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