Devon Planned and Implemented a Promotion for Just Jeans,a Trendy

Devon planned and implemented a promotion for Just Jeans,a trendy clothing store.The promotion was popular and brought in a significant number of new customers,but Just Jeans ended up losing money rather than making a profit through the promotion.In which of the following did Devon most likely make a mistake?

A) brand integrating
B) cross promoting
C) sampling
D) payout planning
E) media buying

Correct Answer:

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