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    Advertising and IMC Study Set 1
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    Exam 17: Promotions
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    The ________ Rate Measures the Rate at Which People Use
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The ________ Rate Measures the Rate at Which People Use

Question 109

Question 109

Multiple Choice

The ________ rate measures the rate at which people use coupons,refunds,or rebates offered in a promotion.


A) parity
B) conversion
C) retail
D) trade
E) redemption

Correct Answer:

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