Which of the Following Are the Two Fundamental Components of the Direct-Marketing

Which of the following are the two fundamental components of the direct-marketing business?

A) communication sent directly to the consumer and promotion of brand awareness
B) promotion of brand awareness and consumer response sent directly back to the source
C) IMC and database marketing
D) communication sent directly to the consumer and consumer response sent directly back to the source
E) consumer response sent directly back to the source and comparative marketing

Correct Answer:

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