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All Athletes Is an On-Line Athletic Shoes and Sporting Goods

Question 49

Multiple Choice

All Athletes is an on-line athletic shoes and sporting goods marketer that has a monthly contest that encourages fans of the company to submit designs for new products.Visitors to the company's website can vote once a day on the design they think should actually be manufactured and sold.All Athletes is most likely using ________.


A) brand advocacy
B) customer referral
C) opt-in marketing
D) crowdsourcing
E) user-generated ads

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