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Dole-The Fresh Banana,juice,and Canned Fruit Company-Has Begun Testing a Glossy

Question 54

Multiple Choice

Dole-the fresh banana,juice,and canned fruit company-has begun testing a glossy magazine,Dole Fresh Choices,in the banana section of a grocery store in Houston and has plans for more widespread distribution.The magazine,targeted toward female customers,offers articles on health and nutrition.What type of magazine is this?


A) trade
B) industrial
C) professional
D) consumer
E) vertical

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