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Sleepy's,the National Mattress Store That Has Branded Itself as "The

Question 79

Multiple Choice

Sleepy's,the national mattress store that has branded itself as "the mattress professionals," runs several radio spots throughout the country on a variety of stations.All of the radio ads end with the slogan,"Trust Sleepy's for the rest of your life" sung to a simple tune.This slogan is an example of a(n) ________.


A) jingle
B) sound effect
C) emotional pivot
D) key frame
E) key visual

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