Which Statement Is Most Likely FALSE Regarding Advertising Writing Style

Which statement is most likely FALSE regarding advertising writing style?

A) Words such as interesting, very, in order to, buy now and save, introducing, and nothing less than are effective in advertising copy.
B) Effective copy is succinct and single-minded.
C) In advertising, every word counts because space and time are expensive.
D) Copy should be as simple as possible to reach a generally inattentive and uninterested audience.
E) Copywriters try to write the way the target audience thinks and talks.

Correct Answer:

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