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    Advertising and IMC Study Set 2
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    Exam 9: The Creative Side
  5. Question
    Advertising Creatives Use the Term ________ to Refer to the Process
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Advertising Creatives Use the Term ________ to Refer to the Process

Question 84

Question 84

Multiple Choice

Advertising creatives use the term ________ to refer to the process of coming up with a new marketing communication idea.


A) positioning
B) targeting
C) concepting
D) branding
E) extending

Correct Answer:

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