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Kraft Wanted to Understand How Consumers Decide Which Brand of Cheese

Question 7

Multiple Choice

Kraft wanted to understand how consumers decide which brand of cheese to purchase while they are shopping at a grocery store,so the company hired a research firm that observed consumers as they made their selection in the store.Which type of research does this represent?


A) quantitative
B) qualitative
C) secondary
D) ethnographic
E) survey

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