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Harpo Enterprises Maintains OWN (The Oprah Winfrey Network),a Website,and O

Question 37

Multiple Choice

Harpo Enterprises maintains OWN (the Oprah Winfrey Network) ,a website,and O magazine.Because Harpo Enterprises practices integrated marketing communications,these different brand contacts all maintain ________ in design and tone.


A) variety
B) feedback
C) consistency
D) creativity
E) convenience

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