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    Consumer Behavior Study Set 2
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    Exam 15: Marketing Ethics and Social Responsibility
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    To Combat Fast-Forwarding by Consumers Who Wish to Avoid TV
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To Combat Fast-Forwarding by Consumers Who Wish to Avoid TV

Question 2

Question 2

Multiple Choice

To combat fast-forwarding by consumers who wish to avoid TV commercials, marketers are increasingly turning to ________, where the line between television shows and ads is virtually nonexistent.


A) broadcast media
B) product placements
C) buzz marketing
D) advertorials
E) infomercials

Correct Answer:

verifed

Verified

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