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A(n)________ Involves First Making a New Product Available at a Very

Question 71

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A(n) ________ involves first making a new product available at a very high price to consumers who are willing to pay top dollar,and then gradually lowering the price in a stepwise fashion to attract additional market segments at each price reduction plateau.


A) adopter categorization
B) adoption process
C) penetration policy
D) skimming policy
E) social system

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