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    Consumer Behavior Study Set 4
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    Exam 9: Communication and Consumer Behavior
  5. Question
    Consumers Selectively Perceive Advertising Messages
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Consumers Selectively Perceive Advertising Messages

Question 66

Question 66

True/False

Consumers selectively perceive advertising messages.They carefully read ads for products that they know little about and tend to ignore advertisements that have more relevance to them.

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