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    Business
  3. Study Set
    Consumer Behavior Study Set 4
  4. Exam
    Exam 9: Communication and Consumer Behavior
  5. Question
    ________ Are Groups That Serve as Frames of Reference for Individuals
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________ Are Groups That Serve as Frames of Reference for Individuals

Question 2

Question 2

Multiple Choice

________ are groups that serve as frames of reference for individuals in their consumption decisions because they are perceived as credible sources.


A) Normative groups
B) Formal groups
C) Interpersonal groups
D) Reference groups
E) Informal groups

Correct Answer:

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