SAUCE MINI CASE: in 2008, Ragu Launched an Assortment of Its

SAUCE MINI CASE: In 2008, Ragu launched an assortment of its commercially successful sauces in microwavable pouches and promoted them as a way for busy moms to serve a healthful, fast, home-cooked meal to their children while minimizing the mess of cooking by eliminating the need for a second pot to heat the pasta sauce. The pouches held fewer servings of sauce and were slightly more expensive per ounce than the traditional jars that made up their sauce line.
-In the SAUCE MINI CASE,if Ragu paid to have the mothers in a television sitcom use Ragu pouches while cooking dinner during an episode of a show,this would be an example of ________.

A) perceptual blocking
B) selective exposure
C) product placement
D) cognitive dissonance
E) perceptual selection

Correct Answer:

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