Multiple Choice
SAUCE MINI CASE: In 2008, Ragu launched an assortment of its commercially successful sauces in microwavable pouches and promoted them as a way for busy moms to serve a healthful, fast, home-cooked meal to their children while minimizing the mess of cooking by eliminating the need for a second pot to heat the pasta sauce. The pouches held fewer servings of sauce and were slightly more expensive per ounce than the traditional jars that made up their sauce line.
-In the SAUCE MINI CASE,if consumers fail to notice the price difference between the pouch and jar formats of Ragu sauces,the price discrepancy is said to fall below consumers' ________.
A) differential threshold
B) absolute threshold
C) perceived risk
D) sensory reception
E) subliminal level
Correct Answer:
Verified
Correct Answer:
Verified
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