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    Consumer Behavior Study Set 4
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    Exam 6: Consumer Perception
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    After Buying a Mini Cooper,Kate Began Paying More Attention to Advertisements
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After Buying a Mini Cooper,Kate Began Paying More Attention to Advertisements

Question 9

Question 9

Multiple Choice

After buying a Mini Cooper,Kate began paying more attention to advertisements for Mini and spent more time on websites reading about how much Mini drivers love their cars.This is an example of ________.


A) selective attention
B) selective exposure
C) perceptual defense
D) perceptual blocking
E) perceptual organization

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