Assumptions That Harvard Professor Theodore Levitt Suggested in His Global

Assumptions that Harvard professor Theodore Levitt suggested in his global marketing concept included all of the following EXCEPT:

A) needs of consumers are basically alike worldwide.
B) companies should ignore local culture and tradition whenever possible.
C) consumers will respond to similar appeals regardless of cultural differences.
D) companies should consider going global when appropriate.
E) companies should consider going global if appropriate.

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