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For the Cost-Conscious Manager, Creating a Well-Designed Package Is Simply

Question 86

Multiple Choice

For the cost-conscious manager, creating a well-designed package is simply about:


A) reminding the consumer at point of purchase.
B) reinforcing the purchase decision at the point of use.
C) reinforcing the quality image.
D) attracting the customer at point of purchase.
E) being a product expense.

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