Research Shows Just How Important a Visual Is Because It

Research shows just how important a visual is because it finds:

A) a minimum of 55 percent of a layout is either an illustration or photograph.
B) about 98 percent of top-scoring ads contain either a photograph or illustration.
C) all award-winning ads are a balance of photographs and copy.
D) about 75 percent of top-scoring ads contain an illustration.
E) about 30 percent of a layout use just photographs.

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