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    Advertising Procedure
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    Exam 17: The Total Concept: Words and Visuals
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    Without This, Perhaps the Most Important Design Principle, an Ad
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Without This, Perhaps the Most Important Design Principle, an Ad

Question 18

Question 18

Multiple Choice

Without this, perhaps the most important design principle, an ad falls apart and is visually confusing.


A) balance
B) emphasis
C) harmony
D) unity
E) sequence

Correct Answer:

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