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    Advertising Procedure
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    Exam 15: Research in Advertising
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    To Succeed, an Advertisement Must Have an Effect on All
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To Succeed, an Advertisement Must Have an Effect on All

Question 38

Question 38

Multiple Choice

To succeed, an advertisement must have an effect on all of the following EXCEPT:


A) the eye.
B) the ear.
C) the soul.
D) the mind.
E) the heart.

Correct Answer:

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