Multiple Choice
Ed McCabe makes the following distinction: "Without great ________, you can't make great advertising. However, ________ is the idiocy that keeps greatness from happening. [It] is a crutch the one-eyed use to beat up the blind."
A) testing; research
B) research; testing
C) focus groups; research
D) ideas; testing
E) concepts; research
Correct Answer:
Verified
Correct Answer:
Verified
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