Multiple Choice
A study commissioned by the OAAA about communication effectiveness showed overall that:
A) 34 percent of subjects noticed outdoor signs.
B) outdoor signs can be effective in building brand recognition.
C) 50 percent of people who noticed outdoor signs actually read the copy.
D) increased attention was not affected by the size of boards.
E) retention dropped off 5 percent for every word beyond six on a billboard.
Correct Answer:
Verified
Correct Answer:
Verified
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Q41: Which of the following were among the
Q42: One of the most creative alternative out-of-home
Q43: The reason that outdoor advertising had been
Q44: The complementary nature of outdoor advertising is
Q46: Discuss broad strategic advantages that out-of-home advertising
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Q48: List and briefly discuss some of the
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Q50: Outdoor advertising benefits from the growing audience